Inbound Marketing Manager

RESPONSIBILITIES
• Lead the strategy, planning, execution, and optimization of our digital channels
• Interact with colleagues and clients to understand the specifics of each product and service and translate them into newsletters, press releases, social media content and other marketing materials
• Drive consistent relevant traffic by finding innovative ways to enhance the employer branding
• Work closely with Sales department
• Inbound Marketing – promote our current products and services
• Outbound Marketing – improve lead generation
• Spearheading new ways to target prospective audiences and lead generation efforts
• Deliver Marketing Qualified Leads (MQL) (new Leads delivered to Sales by Marketing)
• Perform regular reviews of important metrics – traffic, rankings, bounce rate, conversions, etc. and act according to best trending SEO practices
• Collaborate with the technical writer to build highly credible content and drive brand engagement
• Develop ideas for creative marketing campaigns
• Create and maintain website content and be responsible for social media interaction

ESSENTIAL REQUIREMENTS
• Degree in (Digital)Marketing, Business Information Systems, Business/Technology or equivalent
• 3+ years of professional marketing experience
• Proven record in driving new leads in a B2B environment
• Experience with WordPress
• Experience with Google and LinkedIn Ads
• Knowledge of inbound and outbound marketing methodologies and frameworks
• Strong interest in the technology industry
• Business Proficiency in English – written and spoken fluency
• Excellent written and verbal communication skills, including copywriting skills (for editorial and social media)
• Ability to compellingly present complex ideas in a clear, concise fashion
• Ability to work independently under limited supervision

REQUIREMENTS CONSIDERED AN ADVANTAGE
• Experience with Graphic Design
• Experience with marketing data analytics and tools
• Professional digital marketing certifications
• Ability to plan and forecast
• Ability to negotiate

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